News Google Changes the Rules: Is an Online Apocalypse Coming?

Google Changes the Rules: Is an Online Apocalypse Coming?

With its latest algorithm updates and AI integration, Google is once again shaking up the internet. While it promises better search results, many content creators worry about the future of smaller websites. Is AI integration a blessing or a curse? And how will it affect the way we consume information online?

Google Changes the Rules: Is an Online Apocalypse Coming?

The tech giant Google, which we encounter daily, is shaking up the internet once again. Its latest search algorithm updates and artificial intelligence integration promise a revolution in how we search and find information online. According to critics, however, the changes threaten to bury smaller websites and replace them with giant platforms and machine-generated content.

The End of Independent Websites

The story of Gisele Navarro, founder of, serves as a warning. Her website, filled with original and expert content on air purifiers, plummeted in Google's rankings immediately after the algorithm update.

Traffic dropped sharply, and Navarro had to lay off most of her staff. Similar fates befell other websites that focused on niche topics and built their audiences over years. While independent websites are bleeding, giants like Reddit, Quora, and Instagram report skyrocketing traffic.

Google appears to be favoring platforms with massive user bases and user-generated content. The question is whether this strategy is sustainable and whether it will lead to the monopolization of online space.

Artificial Intelligence: Saviour or Doom?

Google has bet on artificial intelligence, integrating the "AI Overviews" feature into search to provide users with concise and relevant answers. While Google promises increased website traffic, many content creators fear that AI Overviews will deter users from clicking through to their sites.

It is no surprise, then, that Google faces criticism for abusing its dominant market position and dictating the rules of the game without considering the impact on smaller players. Critics point to the lack of transparency in algorithms and fear that Google is becoming the gatekeeper of the internet, censoring and manipulating information.

The changes it is introducing will have far-reaching consequences for how we consume information online. The question is whether Google can find a balance between innovation and protecting the diversity and plurality of the internet.

What is the optimal internet speed for streaming, gaming, or working from home? Discover with us what influences download and upload speeds and what type of connection is best suited for your needs. We will advise you on how to test your internet speed and how to increase it if necessary.

We take the internet for granted, but what lies behind its functioning? Uncover the mystery of IP addresses, your unique fingerprint in the digital world. Learn how an IP address enables communication between devices and what the acronyms IPv4 and IPv6 mean.

VPN is an acronym you've probably heard before, but do you know exactly what it stands for and how it can impact your online activities? We will clearly explain how VPN works, its purposes, and the advantages and disadvantages it brings. You'll learn how VPN protects your privacy, allows access to blocked content, and what types of VPN exist.

Are you getting lost in the IT world? With our guide, you'll learn everything about server housing, server hosting, and virtual servers. We'll explain how they work, their advantages and disadvantages, and which option is best for you.

Are you troubled by internet outages? Together, we will look at the 5 most common causes of unstable connections. Find out how to identify problems on the provider's side, when an outdated router is to blame, and how an overloaded home network affects connection stability.

Nothing is as frustrating as an internet connection that works intermittently and sometimes crawls like a snail. If you need a truly fast and stable connection that you can rely on 100% of the time, day or night, consider internet without aggregation.